Creative Approach To Airline Safety Videos – US Airways
We recently wrapped up a high profile project for US Airways. It involved a complete re-invention of their safety videos for all aircraft including A330, B757, B767 planes. We applied a unique and creative approach to what, otherwise, could have been be a very procedural and dry video project. Shot on green screen with the RED camera, the concept was to combine both live action with CG effects.
Since its debut in May the feedback from crew and passengers has been very enthusiastic.